How to understand the different metrics on Insights
The data you will find in the Insights section is updated every 24 hours. In addition to the particular metrics of each platform, we can find a section called ‘News’ with general audience figures. Here we clarify all your doubts about how to interpret them:
- Fans: variation in viewership in the last 28 days, compared to the previous 28 days.
- Monthly audience: artist’s current audience across all platforms, updated in the last 24 hours.
- Subscribers: artist’s YouTube subscribers, updated in the last 24 hours.
Spotify
In the Spotify statistics section, you can find the following metrics.
Streams: The total number of times your songs have been played. You will see that in the upper right corner of the graph, it is clarified that the data refers to the last 15 weeks.
Followers: Number of people who currently follow the Spotify profile so that you always have at first glance how your audience is growing.
Monthly Listeners: Number of people who have streamed your music during the last 28 days. This is relevant information when comparing with previous months. You will be able to be clear about your numbers when you release a new single and your numbers when you have not released music.
Most popular songs: The most streamed songs in the last 30 days. This will give you clues about the songs your fans prefer and will allow you to know which songs are most likely to be successful in the content you create for networks.
Active playlists: Number of active playlists on Spotify in which one of your songs is found. This way you can always track where your music is being listened to.
Songs Reach: Reach of the playlists in which your songs are included. With this data you can identify the playlists that are really powerful and what % of your music listening is due to them and what % are due to other listening sources.
Listeners by country: The distribution of your monthly listeners by country. An essential piece of information to know the most effective way to communicate with your fans based on where they are.
Top cities: The list of cities where the most people listen to your music. These are the cities you should prioritize when planning a tour, concert or launch.
Most playlisted songs: List of your songs that have been added the most to editorial and personal playlists over time. This way, you can locate the type of playlists where you have the most opportunities to enter. Pay attention to what they have in common: a genre, a theme?
YouTube
Views: Number of total views you have had in the last 15 weeks. This will allow you to be aware of the times when your channel is most active and identify the videos that maintain views over time.
Subscribers: Number of people currently subscribed to your channel. This way you will have control of how your fanbase on YouTube grows.
Published Videos: Number of public videos currently on your profile.
Engagement: Engagement rate, based on likes, comments and subscribers. It is important that you ensure that the rate remains above 5% at least.
Likes: Accumulation of ‘likes’ on your videos. You can use this data to identify approximately how many likes you have per published video.
Top Content: The most popular videos published on your channel. This information is very useful when making decisions to create content, remix or cover songs.
Fanbase by Location: Number of fans who follow you organized by location. An essential piece of information to know the most effective way to communicate with your fans depending on where they are from.
Age and gender: Your channel’s subscribers, segmented by age and gender. This way you can clearly know what your audience is most likely to be interested in based on age and gender behavior.
Who is your viewer?: Percentage of your subscribers, according to their gender. A way to have a simple view of the characteristics of your audience.
TikTok
Followers: Number of people who currently follow you.
Total views: The total views you have received so far with your published videos.
Total Likes: Number of total likes received on your posts.
Top Content: The most popular posts in your account. This information is very useful when making decisions to create content, make remixes or cover songs.
Average video views: Number of total posts made. This data will show you how your activity on TikTok is growing.
Total comments: Number of comments received on your posts. This will allow you to monitor how much your audience actually interacts with your content.
Location: Number of fans who follow you organized by location. An essential piece of information to know the most effective way to communicate with your fans depending on where they are from.
Age & gender: Your account’s followers, segmented by age and gender. This way you can clearly know what your audience is most likely to be interested in based on age and gender behavior.
Who is your audience?: Percentage of your followers, according to their gender. A way to have a simple view of the characteristics of your audience.
Followers: Number of accounts who currently follow you.
Interaction: Engagement rate, based on likes, comments and shares. It is important that you ensure that the rate remains above 5% at least.
Likes: Number of total likes received on your posts.
Posts: Number of total posts made. This data will show you how your activity is growing on Instagram.
Comments: Number of comments received on your posts. This will allow you to monitor how much your audience actually interacts with your content.
Top Content: The most popular posts in your account. This information is very useful when making decisions to create content, make remixes or cover songs.
Fanbase by Location: Number of fans who follow you organized by location. An essential piece of information to know the most effective way to communicate with your fans depending on where they are from.
Age and gender: Your account’s followers, segmented by age and gender. This way you can clearly know what your audience is most likely to be interested in based on age and gender behavior.
Who is your audience?: Percentage of your followers, according to their gender. A way to have a simple view of the characteristics of your audience.
Followers: Number of people who currently follow you.
Interaction: Engagement rate, based on likes, comments and shares. It is important that you ensure that the rate remains above 5% at least.
Likes: Number of total likes received on your posts.
Top Content: The most popular posts in your account. This information is very useful when making decisions to create content, make remixes or cover songs.
Posts: Number of total posts made. This data will show you how your activity on Facebook is growing.
Comments: Number of comments received on your posts. This will allow you to monitor how much your audience actually interacts with your content.
Fanbase by Location: Number of fans who follow you organized by location. An essential piece of information to know the most effective way to communicate with your fans depending on where they are from.
Age and gender: Your account’s followers, segmented by age and gender. This way you can clearly know what your audience is most likely to be interested in based on age and gender behavior.
Who is your audience?:
Percentage of your followers, according to their gender. A way to have a simple view of the characteristics of your audience.
