Instagram account
These are the requirements for connecting your Instagram account to Melboss:
- As with Facebook, a professional account is required: either a company or a content creator.
- Another requirement to meet is to have your Instagram account linked to a Facebook page.
- To check which page it is linked to, just go to your Instagram account and then Settings > Account > Share with other apps.
Why connect Facebook and Instagram?
- It makes posting on both platforms easier, saving time and effort in content management.
- By having access to your statistics, our tool will be able to generate a more personalized promotion plan, taking into account your performance and momentum.
- On the Insights page you will have a 360 view of how your audience is behaving on the different platforms on which you are present. This, in turn, will help you make informed decisions based on the state of your community.
What data do we collect when you connect your social networks?
When you connect your social networks to our platform, we want you to know exactly what type of data we collect and how we use it. Our priority is the transparency and security of your information. Below, we explain in a simple way what data we extract and for what purpose:
Profile Data
- Username and profile photo: We use this information to personalize your experience on our platform.
- Bio: Can be used to offer you personalized recommendations and analysis.
Posting Data
- Posts (text, images, videos): We analyze the content of your posts to provide you with insights into the performance and engagement of your posts.
Interaction Data
- Likes, comments and shares: This data allows us to analyze the level of interaction your posts have and provide you with detailed statistics about your audience’s engagement.
- Followers: We analyze the evolution of your followers to offer you insights about the growth and dynamics of your community.
- Views: We collect data on the views of your posts to provide you with a detailed analysis of their reach.
- Engagement rate: We calculate the interaction rate based on the number of likes, comments and shares in relation to the number of views.
Demographic Data
- Audience information (age, gender, location): We use this data to provide you with detailed analysis of your audience composition and help you better understand your target audience.
You can view our data protection policy through this link.