What is a pre-save link?
A pre-save link is a link that allows fans to save an upcoming release from an artist to their preferred music streaming platform in advance of its release.
Typically, when an artist has new music that is going to be released, they will create a pre-save link that they can share with their fans via social media, email, or other platforms. Fans who click on the pre-save link will be taken to a landing page where they can connect their streaming platform accounts, such as Spotify or Apple Music.
When the release date arrives, the music will automatically be added to the fan’s library or playlist. Pre-save links can help build buzz and anticipation for a new release, as well as provide a convenient way for fans to be notified when new music is available.
Many music distribution services offer pre-save link creation as a feature for artists, and there are also third-party services that specialize in creating pre-save links and providing analytics on the performance of the links.
Here are the general steps to generate a pre-save link:
- Distribute your music: You’ll need to have your music distributed to the streaming services you want to offer a pre-save link for. Many music distribution services offer pre-save link creation as part of their services.
- Create a pre-save link: Once your music is distributed, you can create a pre-save link. Some music distribution services will automatically create a pre-save link for you, while others may require you to create one manually. You can also use third-party services to create pre-save links.
- Customize your pre-save page: When creating your pre-save link, you’ll have the option to customize the landing page where fans will be directed to save your music. You can add images, text, and other information to make the page more engaging and informative.
- Promote your pre-save link: Once you’ve created your pre-save link, it’s time to promote it! Share the link on your social media profiles, email newsletter, website, and other marketing channels to encourage fans to save your music before it’s released.
- Release your music: On the release date, your music will automatically be added to the libraries or playlists of fans who saved it using the pre-save link.
Overall, pre-save links are a great way to build buzz and engagement around an upcoming music release. By generating a pre-save link and promoting it to your fanbase, you can help ensure that your new music gets the attention it deserves when it’s released.